Data Transmission Attends The Great Escape

Posted by Joe Gamp at 15/05/2011 2:45 AM

Original Photography by Ricardo Vamp.

Brighton’s Great Escape festival has really come into its own over the last few years. Now touted as the biggest conference and festival in Europe, it takes the spirit of the Camden Crawl – mixed with the business focused conference program like Amsterdam Dance Event – the event has gradually become a hot spot for new and established acts to play to crowds, professionals and labels alike. And of course, there’s plenty of young hopefuls, searching for their lucrative break and chanceful meetings, armed with flyers, CDs and big beaming smiles.
 
Of course, the focus on The Great Escape is one that tradionally revolves around the notion of indie music and tradionally hasnt fcosued on much to do with electronic music. Sure, there are a plethora of bands, all of whom circulate the southern city, ranging from the punk-rawk of Creep to the disco vibes of the now rolling juggernaut that is Friendly Fires (who once gave it their all on the mean streets of Brighton), the post-hardcore synth-rock of T3ETH and rising post rock band Gallops and hotly tipped Cloud Control – but the overall, and often stigmatised focus, remains on the stereotyped image of ‘Indie’ music.
 
However, Data Transmission can officially report that amongst the industry gumpf, the spirit of ‘Independent Music’ still reigns, featuring bands of all kinds - sponsored, signed and un-signed and rising bands alike, playing in small hovel bars to the grand spaces of The Corn Exchange or the brickwork club haunt Coalition.
 
At times, with the line up choices, it would seem that organisers embarked on a booking frenzy, picking bands and acts that would sell plenty of tickets and attract young punters and musician hopefuls alike. On the plus-side however, this booking frenzy heralded a crossover in terms of range of acts available, with a heavier focus on electronics led bands and acts which will hopefully continue to rise in later years.


 
Speaking of selling tickets, the main attraction on the opening night of the festival housed Beardyman and the legendary DJ Shadow. Set in the grand theatre of the Brighton Dome, DJ Shadow brought his Shadowsphere concept to life – for those unaware, Shadow plays inside an orb, with images projected onto it with a rectangle screen placed behind for depth of images. Honing in on a giant world map grid at the start of the set, he targeted Brighton – keeping in tune with his relentless and sometimes obsessive touring and worldwide appeal.
 
Throughout the set, the screen and orb went from a wall of 808 synths to planetary smashing and images of Susan Boyle’s eyes falling out, VJ controlled to the backdrop of Shadow on the decks, spanning harsh breakbeat laden versions of ‘Private Press’ and ‘Entroducing’ classics, dubstep laden, sine wave heavy bangers and even choppy breakcore edits of classic jungle rhythms, Shadow impressed a tightly squeezed house with a stunning visual and aural experience. The legendary turntablist showed doubters that he still has the magic touch, keeping the crowd rocking without coming across as totally standardised cheese.
 


Before him, and warming up the crowd with a seemingly classic hip hop-focused set was Beardyman, proving his live show had come into full fruition with a live setup featuring interlinked kaos pads, pedal controlled vocal looping systems and much more, graciously rewarding a crowd close to his heart from memories of his days in Brighton, banging out his own versions of everything from Fix Up Look Sharp to Valley of The Shadows and A Tribe Called Quest numbers.
 
Elsewhere, Data Transmission caught a most impressive set at Brighton’s famous Pavilion Theatre for noisy, dancey and rave tinged kids Gang Gang Dance, who recently released new album Eye Contact on Warp records. Shouty, hypnotic vocals paired with equally trance inducing guitar riffs and sturdy, marching drum beat break-downs, Gang Gang Dance made an entire crowd shake their limbs in an almost unified fashion with supreme sex appeal and danceable, party aesthetics.



Holy Ghost
played a well received set, that although was greeted by great applause and packs of fans, fell short to a sub standard sound system, that even at time failed to pick up their infectious, high end melodies and sounds in tunes such as latest single ‘Wait & See’ and others – although their most popular tracks such as 'Hold On' rocked Digital’s aging splendour with grace and presence. Ninja Tune also held an off program night at The Hope, but due to the nature of the small scale setup, a less than desirable crowd and an incident earlier in the evening involving broken sound desks, the venue fell short of giving the institutional label the massive jump up it always deserves. Still, after a few sets from Emika and DELS, Slugabed took to the stage – the sub got thicker, the beats got heavier and the crowd started to shake, warming up nicely for finishing act Dark Sky. DELS on the other hand had apparently played a stomping show earlier in the evening at Concorde 2 before urban pop hero Example also took to the Next Big Thing stage.



Friday, sadly our final day, saw the festival pick up in terms of pace and numbers. Where the first day had been manageable in terms of crowd control, queue shortening and enough people and bands to offer a real intimate and important experience, Friday proved harder to navigate around as people from miles around descended upon Brighton.
 
Friendly Fires were the main attraction at The Dome, playing classics from their breakthrough album and also their new edgier, experimental album ‘Pala’, to an even more wedged-in crowd, showing that they had enough heart to warm up an audience that had watched them turn their humble beginnings into album shifting, genre bending global success.
 
Coalition housed more 4-4 acts, with Australia’s jacking, heads-down house merchants Bag Raiders whipping up the crowd with a blend of deep house and techy electro that went from minimal to tear out and back to bleepy and sporadic choppy beats, before Stopmakingme continued with a set that spanned house, electro and disco – while other venues in the city were shutting down at around 2am, the two main clubs down on the edges of the beach were rocking – even if one was blaring out youngster fuelled indie disco in hyper-charged fashion.
 
Elsewhere hotly tipped acts such as Katy B played at The Corn Exchange, opening her lungs to an impressive range and clarity, although the high end vocals and power of her delivery drowned out any source of sub bass production – she also performed live with a band, and although you may love or hate her music, her talent and execution is very special indeed. Before her, indie post-dubsteppers SBTRKT waded in with an introverted but poppy and danceable live show, wielding popular tracks that mixed strained but tense emotional vocals with driving and throat gripping sub bass.
 
The Great Escape has earned itself a glowing reputation in one of Britains brightest cities, built upon a diverse line up and the cream of music (and the industries crop) with a creative - ambition and drive that seems to rise each year – including mixing up the action with more electronic influenced acts and sounds. But unfortunately, as is all to frequent with city based, multi-venue festivals, the heaving crowds and misinformed venue choices seemed to be the Achilles heel of the city, leading to larger than life queues that often stopped people in their tracks. Lacking in the stadiums and gigantic halls of venues such as Koko and The Roundhouse in London, people found themselves inside a catch 22 situation in that their favouriteS were so close but yet so far – as to be expected with musicians who have hype and press following them around like bad smells.
 
Aside from this, a buzz seemed to envelope the city, proving that the East Sussex hub had creative freedom, drive and determination. We look forward to seeing how the diversity, musical programming - and widening genres - of the festival grow, so it can really earn its title of ‘Europe’s leading conference for new music’.
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