The “ageist” reshuffle of Radio 1’s specialist schedule to try and reach their younger, target audience, continues this week.
The In New DJs We Trust series becomes a permanent feature at 9PM on Thursdays with the likes of Jaymo & Andy George, Heidi, Toddla T and Alex Metric all on the rota.
Annie Mac and Pete Tong switch places on the Friday line-up, with her show taking the 7-9PM slot, and his show now at 9-11PM – meaning that for the first time in some 15 odd years, The Essential Selection will no longer be the “official start to the weekend”.
On Saturday nights, Tim Westwood moves back to a solo slot from 9-11PM and takes the drivetime show on 1Xtra, while Mistajam takes over the 11PM – 1AM slot on Saturday nights.
Radio 1 Controller Andy Parfitt said of the reshuffle: "
Taken together with our recent revamp of the core daytime schedule, this represents one of the most significant shake-ups of the whole schedule in recent times and will help us focus on a new generation of Radio 1 listeners".Tim Westwood added:
"My swagger levels are through the roof!" Are they now?
Source: www.cmumusicnetwork.co.uk