Dublin’s historic Point Theatre has been renamed The O2 and is set to open as a 13,000-seat venue following a major refurbishment by owners Live Nation and Irish property developer Harry Crosbie.
The move follows a deal between the venue’s owners and Telefonica O2 Ireland.
Discussing the re-branding of the theatre that has featured landmark concerts by acts including U2 and Def Leppard, Live Nation Ireland chief executive Mike Adamson says, "O2’s significant cash infusion in the venue will help to ensure that we attract the biggest musical artists and provide fans with the best live music experience possible. This partnership harnesses the power of O2’s 1.6m customer database in Ireland.”
The venue is expected to host as many as 150 events annually. If they can achieve a level of success anywhere near that of the London venue, they'll be laughing.
Source: MusicWeek.com